Dirt Works Australia is proud to be a member of
Cycling Promotion Fund. (CPF)
The fund was established in 2000 to enable the Bicycle Industry to play an active role in promoting and encouraging cycling and in working to improve conditions for bicycle riders. The CPF is an initiative of Bicycle Industries Australia Ltd., the national membership association for wholesalers, manufacturers and importers.
Since its establishment, the CPF has established itself as a respected stakeholder in promoting and advancing cycling in Australia.
Membership of the CPF is voluntary and since its inception membership has been increasing consistency, with most of the larger wholesalers in Australia being members now. Since its formation the CPF has invested more than $600,000 into advancing cycling in Australia.
Our vision:
Cycling is a safe, popular and convenient activity for people of all ages. People regard cycling as great recreation, leisure, family, touring, transport, fitness and sport activity.
Riding a bike to school has become the norm again. Children have independent mobility and lead active and healthy lifestyles. Cycling is held in high regard by all levels of Government as a way to improve the quality of life for all Australians.
Investment in cycling is regarded as a cost effective way to increase mobility, make recreation accessible, increase physical activity levels, boost regional tourism and enable Australians to win medal at the elite sporting level.
What we do:
Lift the profile of cycling as a great activity for everyone
Provide accessible information for people wanting to take up cycling or get more out of cycling
Work with other organisations to make Australia more bicycle friendly
Support initiatives which achieve measurable results in increasing cycling levels
Undertake and support research to ensure the industry is responsive to changing consumer demands
Recognise, reward and encourage innovation and achievements through the Bicycling Achievement Awards
Foster cooperation and coordination within the cycling sector in Australia
Achievements:
Cycling has been increasing in popularity over the last 4 years and is now the 4th most popular physical activity in Australia. (more popular than golf and fishing)
Bicycle sales have increased by 22% from 2001 to 2004 exceeding 1million bicycles a year over the last 4 years.
We have been successful in increasing positive media coverage of cycling leading to more positive attitudes to cycling.
The CPF publications have been distributed widely enabling people to make more informed choices.
Regular business of cycling breakfast events have lead to increased awareness of cycling and its benefits with decision makers and business leaders around Australia.
Investment into cycling facilities and promoting of cycling has been increasing in most states and local government level, making it easier and safer to ride.
The quality of cycling facilities and programs has been increasing over the last 4 years.
Cycling events around Australia have been increasing and seen record attendance numbers.
Riding to work is increasing in popularity in urban centres around Australia and innovative programs have been implemented to encourage and promote riding to work.
The number of women cycling has been increasing slowly but steadily over the last 4 years.
Cycle tourism is booming around Australia with thousands of people using their bicycles in their holidays. The Where to Ride section at the Bicycling Australia Show saw a 50% increase in exhibitors.
